I can’t wait to try pinkberry. A friend told me that it has taken SoCal by storm – to the extent that it is bothering him that people won’t stop talking about it. Apparently everyone says their frozen yogurt 'really tastes like yogurt'. I’ve got to try some. I didn’t even know that it existed, let alone that there are three branches in New York. I already have a soft spot (excuse the pun) for Yogen Fruz, so let’s see how pinkberry measures up. From what I can see on the website the décor is definitely a step up from the Fruz's, including Philip Starck ghost chairs. Not too shabby.