Call me pedantic
Jonathan Church, media director for Tesco, seems to have become a little jumbled while defending the new £1.99 price of whole chickens in this BBC News article.
"We have been working hard for a while to increase the amount of higher-welfare chicken we sell." He says. But he also says that customers can be assured the chickens (and the article implies he is referring to the £1.99 birds) have been "raised in the highest welfare environment."
Really? So explain to me how are there higher-welfare chickens? Maybe it's just me, but I didn't think that higher than highest was possible.