Wednesday, 6 February 2008

Call me pedantic

Jonathan Church, media director for Tesco, seems to have become a little jumbled while defending the new £1.99 price of whole chickens in this BBC News article.

"We have been working hard for a while to increase the amount of higher-welfare chicken we sell." He says. But he also says that customers can be assured the chickens (and the article implies he is referring to the £1.99 birds) have been "raised in the highest welfare environment."

Really? So explain to me how are there higher-welfare chickens? Maybe it's just me, but I didn't think that higher than highest was possible.

1 comment:

Anonymous said...

Hatte heute mal wieder Zeit und wollte nach neuen Ideen und Berichten sehen, aber....... Jo seems to be very busy at school?!!! Schade, dass ich Dir nicht helfen kann. Liebe Gruesse USCHI